02 / OUR ETHOS

People should have
the final say.

We’re an independent software company building alternatives with privacy, security and individual agency as guiding principles.

Two adults learning together at a laptop in a shared library

A PRACTICAL BELIEF

Technology should
serve your life.

More of our digital lives depend on a small number of providers. Ethos is an attempt to give people useful options—and more room to manage their own outcomes.

Choice should be practical: tools for everyday work, clear information to help you decide, and the freedom to take a different path when your needs change.

WHY OPEN SOURCE MATTERS

Open to inspection.
Open to possibility.

When source code is shared, people can look beyond the interface. They can study how a tool works, ask better questions and help improve it.

Visibility
Accessible code gives people a way to examine the decisions behind the software.
Participation
People can learn, report problems, share knowledge and contribute improvements.
Continuity
Shared code gives communities a starting point to maintain and adapt tools over time.
Hands making careful notes beside a laptop

OUR PRINCIPLES

How that guides
what we build.

The future of technology should belong to the people who use it.

We judge progress by the choices our tools give people: what they can understand, what they can control, and how confidently they can do their work.

01

Privacy first

Your information is part of your autonomy. Minimising unnecessary data collection and explaining data practices clearly are guiding principles for Ethos. People should be able to make informed decisions about their digital lives.

02

Security as a responsibility

Protecting people takes continuing care. We aim to make security a priority in how tools are selected, built, maintained and explained, with clear information that helps people use them thoughtfully.

03

Useful alternatives, freely available

Cost and dependence can narrow people’s options. Our mission is to make practical tools freely available, from productivity applications to the system utilities we’re building next.

04

Ethics in everyday decisions

Respect for people should shape the software, its defaults and the choices it offers. We want to help people understand their options and choose tools that fit their own needs and values.

A growing family,
one shared purpose.

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